A look at their affiliate terms and conditions tells us that
- Shaadi.com pays Rs. 25 for every Free Profile created.
- Shaadi.com pays up to 40% of revenues generated by the users who signed through us. (Which means if a user buys the minimum 3 month membership of Rs. 2401, 40% of that Rs. 960 is ours
People in India like arranged marriages and since there are more than a billion of us, potential of the matrimonial business model is beyond any doubt. Millions get married every year and the number is only increasing.
Shaadi.com Affiliate Program Review
Shaadi.com is the leading player in the category. Millions of people have used it because it has most likable profiles and it is has a pleasing interface.
I am selecting Shaadi.com among other matrimonial websites because IT WILL CONVERT BETTER. People won’t mind signing up with the market leader, which has word of mouth publicity backing it.
Many of you want statistical proof of Shaadi.com’s numero uno position. They can go through the achievements of the portal listed below.
Ranked # 8 by Alexa among top 10 most visited sites in India
Ranked # 4 by Ranking.com among top matrimonial sites globally. Also ranked most visited matrimonial site in India
Ranked # 1 by JuxtConsultants among 121 sites as the most user-friendly site.
So, Now that we know which site we will be promoting, let’s get down to how. We would need a domain (website). Free domain (blogspot.com, wordpress.com) addresses are a no-no as it does not look official. I‘d buy an .in domain something like OnlineShaadiGuide.in. You can choose your name. Buy it from Godaddy provided you have a credit card. Host it with Blogger.com (see this). No need to pay for hosting.
Before we go any further, do you think anyone would just sign up with a portal because we are asking them to? Anybody could sign up for Shaadi.com from their parent site, why go through our affiliate link. Only if we provide extra motivation/reward to do so. In this case we would show them that Shaadi.com is the leader in its category and they have a better chance of finding that special someone on Shaadi.com rather than any place else. We will compare other matrimonial sites with Shaadi.com and make them see that we are providing the best option. We would also be providing a Free E-book to them which we will discuss later.
Now that we have a website, we will make a landing page (the page which our viewers will see). To know how to create a landing page perfectly, visit this resource. One thing to remember about landing pages is to provide information in shortest way possible. No clutters and essays should be written. Information should come across from a mere glance. Remember that if the visitor finds too much to read and digest, he could just close our site.
On the landing page we would do 4 things:
1. Tell them main features of Shaadi.com ( no comparison here)
3. Tell them they would get a free E-book if they signed up through our affiliate link and tell them a bit about the E-book contents.
4. Remind them this E-book is available only through our link and no where else.
1. Main Features of Shaadi.com
o Number #1 position among all matrimonial websites
o User friendly Interface and No hassle in searching for profiles
o Easy Membership plans of 3 types
o Free Horoscope based matching.
2. Comparison on 3 parameters
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* Compete.com Data
** Juxt Consultant Report
3. E-book
This will be your killer tactic for making the sale, meaning getting the user to sign up. An E-book is a simple file in a .PDF format and its main feature is that it cannot be edited. You can create your own E-book very easily by writing whatever you have to, in Word and then converting the .doc file into a pdf format. Simple isn’t it. Since we are giving it away for FREE, user is under no pressure to refuse us; he has nothing to lose if he signs up for FREE and gets an E-book for FREE.
Since we are promoting Shaadi.com, our E-book should contain material relevant to our user. It should be very specifically focused on the product we are selling endorsing. It could contain tips to use the product in a better way. On the landing page, we will just highlight the contents of our E-book and not get into details because we want to take as little time as possible. So here is what I think our E-book, which we will give away free to our visitors who sign up with Shaadi.com, should contain:
- Tips to build a smart and Attractive Profile. Precious tips on making an attractive profile which would capture your potential partners’ interest.
- Profile Photo. How many photographs should you include and tips to show yourself in the Correct Spotlight.
- How to Search for your partner. Factors to keep in mind while searching for your partners. What should you include in your search and what should be given a miss.
- Contacting. How to make your first contact and how to stay in touch after that.
- Membership plans. How to choose the right plan for you so that you don’t spend more than required.
- Do not list. Very important. List of things you should Not Do while on Shaadi.com
Now that we have our highlights, you can do a bit of homework on those points and write up nice details for every point into a word file and go convert it into a PDF file. Find a free converter HERE .Meanwhile put only the highlights into the landing page neatly.
Next tell the users that to get their free E-book they have to mail their Shaadi.com Profile ID
Which they will get after signing up, to you so that you can send them the download link to their Free E-book. Remind them that this Free E-book is available ONLY through your link and they won’t find it anywhere else. Lastly remind them that they don’t have to pay anything at all and it is completely free. Provide a big text link and a banner to Shaadi.com after that and also provide your email address (get a new one for this). Remember to send them the download link after they have signed up. Good Karma is very important. Don’t Promise stuff you will not do.
Now that you have done your landing page, you can choose to add a few more pages of stuff related to matrimony , married life , financial considerations of a marriage etc., so that your website is not a mere one page site. Now APPLY for Shaadi.com Affiliate program HERE.
We are doing it now because it’s safer to have a website with some content before applying.
Get Traffic for your landing page via Facebook.com
We are choosing Facebook.com instead of Adwords because it is more forgiving if you have a crappy landing page. Facebook.com is also a place where lots of young and ready for marriage people meet and discuss things. It also lets us filter our viewer audience by age so that we could show our ads to people in the 20 – 35 age bracket since most unmarried people fall under this bracket. This would keep our campaign costs down. Interestingly, recent data showed me that Facebook is already one of the major referring sites to Shaadi.com. So Sign up on Facebook and find the ‘Advertising’ on the bottom of the Facebook page and click on it. Under advertising, click on ‘Create an Ad’ on the top right. On this page we will be writing our ad. There are three boxes on this page. Whatever you write gets displayed on the Ad square next to the boxes letting you preview the ad.
- First box Destination URL. Fill in the URL of your landing page. Something like www.domain.in/landingpage.html
- Second box Title. Fill in the Title or the caption. Something like ‘Looking for someone special’ or ‘Thinking of Shaadi’
- Third box Body Text. Fill in the Body of the ad, not more than two sentences. This part should tell them what your Offer is! How about ‘Get your free E-book with every free signup’
- Next box is the image box where you can fill in the address of the image which you want in your ad. Choose small passport size images if you wish.
Next, hit on the continue button which will open up more forms below. Fill them as necessary
- Location - where do you want to show people your ad
- Demographics - Age group and relationship status. Talk about target audience, they can show your ad to people who have single as their relationship status.
- Likes & Interests - Enter your Keywords here like shaadi, marriage, Hindu marriage love, romance etc For a very detailed suggestion of keywords Visit here
- Education & Work - Select all.
Click on continue after that, where you would be asked to enter currency options. Select USD. For Campaign name use Shaadi. Daily budget is the amount you are willing to spend everyday in USD. I think $10 (Rs. 500 approx) is good for starters. Schedule it as you like.
Next, click on the Set a different bid (advanced mode). You can choose to pay per click CPC or pay for impressions CPM (meaning they charge you for every 1000 people who see your ad even if nobody clicked). I suggest using CPC strongly. Next you have to enter the maximum amount you are willing to pay per click. I suggest $.05, you can always change your bids later if .05 is not getting you enough traffic but I will suggest sticking with lower bids and experimenting with cheaper keywords.
Next you are asked to enter your Credit Card Details, I’m afraid you have to get one to work with Facebook advertising. There is no getting around that. One thing I would suggest is to apply for more than one credit card and use the one which is having a Cash Back offer at that moment. I suppose every other bank is running such an offer every now and then. Currently SBI cards are offering 2% cash back.
You can create multiple Ads for the same landing page with different titles, body text, keywords, bid amount etc. Run these ads for a few days each and see which ones are cheaper and convert better. There is no other way of finding out. Stick with those which are converting better and costing you less. Sign up with Google Analytics to find out other relevant data like visitor behaviour on your site, like where are they clicking. This will help you improve your landing page
Don’t hesitate to ask you affiliate manager (Shaadi.com Contact) for any details that you might require, like the Profile IDs of people who have signed up through you. If you are getting good number of people signing up and becoming paid members, ask for a better rate, both for every free profile and revenue sharing. I am sure they will be willing to negotiate.
Happy Money Making
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